colorful illustration of Los Angeles skyline, music stage, and food trucks

Making Memories Festival 2021

A Celebration of LA Food & Music

Sunday, November 14, 2021 — LA State Historic Park

Doors open at noon

2021 marks our 40th Anniversary, and to celebrate, we are hosting the Making Memories Festival: A Celebration of LA Food & Music on Sunday, November 14th. This multicultural festival will feature local cuisines and local bands loved by our community, as well as informational booths focusing on brain health and other healthy lifestyle opportunities.

Special headline performance by Grammy Award-winners Ozomatli

Ozomatli standing in dry basin of the Los Angeles River
Ozomatli logo

Ozomatli

Ozomatli's music is as multifaceted as its members and influences. Meeting as young political activists and musicians, the original band formed in Los Angeles in 1995 to play a notorious urban-Latino-and-beyond collision of hip hop and salsa, dancehall and cumbia, samba and funk, merengue and comparsa, East LA R&B and New Orleans second line, Jamaican ragga and Indian raga— all while following a key mantra: it will take you around the world by taking you around Los Angeles.

Their music has been recognized and celebrated widely - having won four Grammy Awards, serving as official US Cultural Ambassadors playing to audiences around the world, and here in the City of LA, April 23rd is designated Ozomatli Day in recognition of their immense contribution to the cultural life of our city.

Over the course of Ozomatli’s 25 year career, the group has sold hundreds of thousands of albums, consistently sold out concerts around the world, and performed on high profile TV shows like The Today Show, Jimmy Kimmel, Tonight Show w/Jay Leno, and Austin City Limits. The band also stars in Drew Barrymore’s Never Been Kissed and has been featured on PBS Kids.

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With special guests Egyptian Lover, ELLAS, No Small Children and Quinto Sol

Egyptian Lover holding a Roland TR-808

Egyptian Lover

The Egyptian Lover has been bringing you that sound you have enjoyed for over 35 years. Some call it Electro, some call it Hip Hop, some call it Old School, some call it Rap, but he calls it "Dance Music". Egyptian Lover makes music to make you dance.

He started out as a DJ in 1978-79 and became the headlining DJ for Uncle Jam's Army in 1982. He has been in the music business all of his life. His first time in the studio he recorded the "Breakin' & Entering" soundtrack. A true "Electro" recording and the first of its kind.

Getting his style from Kraftwerk and enjoying the Roland TR-808 drum machine, programming it like a mad man, he loved beats and no one was making beats back then. You could only get a (bonus beat) at the end of a song on a 12" single. So He made his own. After that He went into the studio with Uncle Jam's Army and recorded "Yes, Yes, Yes" with beats that sound like that "Breakin' & Entering" soundtrack and "Dial-a-Freak" one of his all time favourites.

The Egyptian Lover wrote all the lyrics, he said "it was easy". Because he was making rap tapes for people at his High School 1978-1981 (James Monroe in the San Fernando Valley) he was doing pretty good for himself as he was selling many many tapes. The Egyptian Lover became a local celebrity.

When asked about his experiences he stated, "It was so much fun in the studio I had to go back and record some more. I booked the studio time and grabbed my notebook of raps and went to the studio to record my solo project "Beast Beats". My mother and sister read the title of my song and said, "You better not make that song, Don't play with the Devil". So I went to the studio and changed my mind and programmed the beat to "Egypt Egypt".

He did not think this song was going to be a big hit, he had just wanted a song to play at the dances while he was DJing. He wanted a song that said his name in it (he admits, I was kinda vain).

The Egyptian Lover continued to explain what happened when he started making the beat for Egypt Egypt, I did the music the way I had mixed other music, arranged the song like a mega mix of all the songs I had mixed at the dances and took out my notebook of raps and put together a song. It was all pieces that was mixed together. When the song was completed... I took the tape to 1580 KDAY (the local L.A. radio station) and they loved it.

After this initial success he was spurred on and went back to the studio and recorded "And My Beat Goes Boom", "What is a D.J. if He Can't Scratch?" and "The Ultimate Scratch".

When prompted to let us know what changes this brought to his life he continued, I did not know what I was in for. I started doing concerts and having more fun than I ever dreamed. I have been all over the U.S. and thanks to all my fans all over the globe, I am still doing shows and keeping the party HOT!!! I love my job. Thank you!"

members of No Small Children standing in front of school lockers

No Small Children

No Small Children’s animated, edgy and break-neck live show both invites you in and calls you out, all while you sing along to the fresh, yet familiar, refrains of their carefully constructed songs. Their glamorous matching dresses and bona fide command of the stage will have you leaving at the end of the night a little hoarse, with a smile, and with a warm fuzzy feeling.

“I was struck not only by their musicianship but by how well they engage an audience. Lisa and Joanie are a powerful pair of front women” -Alice Bag Razorcake Mag

No Small Children is an all-girl band, or as they call themselves, a band. They were born on the playground in the spring of 2012. Elementary schoolteachers by day, guitarist and singer Lisa Pimentel and drummer Nicola Berlinsky decided to start the band while covering recess duty. Three months later they had an EP, countless shows behind them and an east coast tour booked. By October 2013, bass player and singer Joanie Pimentel had moved to Los Angeles to join the group. With all three teaching at the same school, lunch breaks became band meetings, after-school times became rehearsals and holidays were reserved for touring.

Over the years, No Small Children has released four albums, eleven singles, and countless music videos. They have placements and appearances in film, TV, and radio including; Ghostbusters, A Simple and Favor, NPR, Santa Clarita Diet and many more. NSC have toured all over the country and also love being part of their vibrant Los Angeles music community.

“It’s not unusual for kids to wear a T-shirt to school with their favorite band on it. But at this school, that T-shirt may also have a picture of their teacher — actually, three of their teachers.” NPR –Secret Lives of Teachers, 2014.

These ladies eat, live, and breathe music. You can feel it in their songs. They create it, perform it, and then pass their love of it onto you.

Quinto Sol in front of Los Angles skyline

Quinto Sol

Music can be contagious, inspiring, and poignant. Quinto Sol (QS), or Fifth Sun, caries that type of emotion and sound - deeply rooted in community and roots music - from the Americas, to the Caribbean and Africa. Having emerged from the artist/activist community of East Los Angeles in 1994, Quinto Sol is roots-reggae at its core woven seamlessly with Latin rhythms like Cumbia, rumba, and son. Quinto Sol is a collective of musicians, inspired to use music as a tool for awareness of socio-political and economic issues facing their community. They do this by translating their own urban realities in every day life and the struggles of indigenous communities in the world, through conscious lyrics and powerful live performances.

Ellas band members holding their musical instruments

ELLAS

This triple threat from Los Angeles, California has been dazzling audiences around the world with their unique blend of mariachi and modern music. Simply with a guitar, guitarron, violin and their angelic harmonies, Ellas reached #7 on the iTunes Latin charts for their debut album "Primerafila." The young trio is composed of Suemy Gonzalez (violin and vocals), a graduate of USC's prestigious Thornton School of Music, Nelly Cortez (guitarron and vocals), a fourth-generation mariachi musician and recreational pilot, and Melinda Salcido (guitar and vocals), who has toured with the likes of Joan Sebastian and recorded with Marco Antonio Solis.

Suemy, Nelly and Melinda have also earned Grammy nominations and a Grammy award in their own musical careers. Ellas has performed at iconic venues such as the Hollywood Bowl, the Dolby Theater, and the "nest" for the opening ceremony of the 2008 Beijing Olympics. The mixture of their own musical upbringing along with some of their favorite musical genres such as gypsy jazz, pop and country inspires audiences, leaving them wanting more.

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ABOUT THE VENUE

Los Angeles State Historic Park
1245 N. Spring St., Los Angeles, CA 90012

The festival will be held outdoors, rain or shine!
Health + Safety
The health and safety of our community, staff, and volunteers is our first priority, and we will continue to follow local and national recommendations. Because guidelines are rapidly changing, we will update our health and safety protocols closer to the event with more details and information. As we move forward with plans to host Making Memories Festival in person this November, we will implement safety protocols including physical distancing, masks (where required), hand sanitizing stations, and more.

Let's Get Social!

Let your friends know where you’ll be on November 14th.
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SPONSORS

Zenith logo
Biogen logo
Acadia Pharmaceuticals logo
Cedars Sinai logo
Alfred E Mann Family Foundation logo
Amoeba Music logo
Deloitte logo
Eisai logo
L.A. Care Health Plan logo
KROQ 106-7 FM logo

Partnership Opportunities & Exhibitor Information

Making Memories Festival 2021 Sponsorship Opportunities pdf cover
Making Memories Festival 2021 Exhibitor Information pdf cover

After completing your exhibitor or sponsorship form, please save it to your desktop, with your last name in the file name. Then click the button below to upload it.

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Tailored Sponsorship packages are available at every level offering extensive benefits.
Questions? Contact Brian Welch: bwelch@alzla.org | 323.930.6228

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